EDITOR — IT is worthwhile to pause and appreciate the benefits that many small and medium entrepreneurs are likely to derive from networking at the current Zimbabwe Agricultural Show (ZAS).

Entrepreneurs may reap lifelong benefits from this event.

Business networking is crucial, considering that it allows businesses to reach more clients, acquire knowledge and eventually attain growth and increase profits. 

Networking is an important part for business growth where people share their successes and mistakes with other businessmen. 

Through networking, one understands where not to go wrong or what to do to grow faster in business.

The show will also benefit those thinking of getting into business as they need to start networking before launching sustainable businesses.  

Referrals received through networking can connect one to permanent clients and possible higher quality leads.

Despite the efficiency of the latest social media platforms in connecting people to business, face-to-face interaction remains key to building trust which is critical to survival of a business.

No matter what industry you’re in, networking is always a good idea for business professionals wishing to build relationships and grow their influence.

Business people should use every professional and social opportunity to meet and connect with new people and ZAS is a good place to start. 

Matsveruka Marara, 

Crowhill.